Watch Free Online HD Moviesjoy. Poet and gadget lover Simon Armitage explores people's obsession with upgrading to the latest technological gadgetry. Upgrade culture drives millions to purchase the latest phones, flatscreen TVs, laptops and MP3 players. But is it design, functionality, fashion or friends that makes people covet the upgrade, and how far does the choice of gadgets define identity? Simon journeys across Britain and to South Korea in search of answers.